1. General

The website www.livelle.co.il (the “Website”) is owned and operated by Livelle Cosmetics Ltd., Company No. 516691508 ("the Company"). Before using the Website or any additional services provided by the Company, please carefully read all the terms of this Privacy Policy (the “Privacy Policy”), which is an integral part of the Website's Terms of Use. These terms are intended to clarify how the Company uses the information collected by it or provided to it by users of the Website.

"Information" in this Policy means any information relating to the private affairs of a person, and/or information about an identified or identifiable person (the "Information").

2. Consent

2.1. By using the Website and the various services of the Company, the user is consenting that the Company collects and stores information about them in the Company's database, including sensitive information as defined by the Privacy Protection Law, 1981 (the "Law"), whether provided directly by the user or received or derived indirectly (including browsing history, viewed web pages, computer locations, IP address, etc.). The user acknowledges that they are aware that there is no legal obligation to provide the information or to consent to its use, but without such consent, the user will not be able to receive the services from the Company.

2.2. If the user provides the Company with information regarding third parties, the user declares that they have provided this information with the consent and knowledge of the third parties, and with their explicit consent to the terms of this Privacy Policy as it appears on the Website at the time the user provides the information to the Company.

2.3. The provisions of this Policy will not apply to anonymous information or information that does not reasonably identify the user, and the Company will be able to use such information without any restriction.

3. Provision of Details and Collection of Information

3.1. The Company may collect the aforementioned and following information through the following methods:

3.1.1. Automatically – through the use of technologies such as "Cookies" and/or "Pixel" during browsing on the Internet and/or other monitoring tools provided by third parties.

3.1.2. Information provided voluntarily by the user– such as when contacting the Company, registering on the Website, or registering for newsletters.

3.2. As part of using the Website or the Company’s services, the user is required to provide the Company with personal details, including but not limited to, name, address, phone number, contact information, and email address. If the user joins the Company’s customer club, they will be required to provide additional details, including ID number, date of birth, spouse details, and other details as requested from time to time.

3.3. Additionally, the use of the Website involves the automatic collection of information about the user, including browsing history, actions performed on the Website, viewed web pages, computer locations, IP addresses, device or user identifiers, mouse and keyboard movements, actions or information entered by the user but not yet completed, and other similar information.

4. Uses and Purposes of Information Collection

The user acknowledges that the Company may collect, process, and use the information at its sole discretion and in accordance with the law, including for the purposes listed below:

4.1. To enable the user to use the Website and the services offered through it or by the Company;

4.2. To update and/or modify the Website and improve it;

4.3. To adapt the services provided by the Company to the user’s needs and preferences;

4.4. To contact the user, when the Company deems it necessary;

4.5. Pursuant to the user’s lawful consent, to periodically send the user information and updates regarding the Company’s services and the user’s personal information, including by sending operational messages and notifications to users, through various digital means , including but not limited to, email, text messages, push notifications, and similar methods ("Operational Messages");

4.6. To send the user marketing information, advertisements, and/or offers for the purchase of services and/or products that may interest the user and/or their family members, subject to the user’s consent.

You agree that the Company, or entities on its behalf engaged in data processing, may contact you based on your belonging to a group with certain characteristics and based on segmentation and profiling actions the Company conducts using the information stored as mentioned above;

4.7. For data improvement purposes, including enriching and cross-referencing the information internally with additional data in the Company’s database, as required, subject to legal provisions, and for personalizing content, products, services, or advertisements for the user on the Website or other media;

4.8. For internal purposes, such as analyzing aggregate data regarding user behavior patterns, handling complaints and/or reviews, conducting surveys, including through tracking technologies such as Cookies. Each user can reconfigure their browser to refuse all Cookies or to alert them when cookies are being sent. However, please note that some parts of the Website may not function properly if the user refuses to accept Cookies;

4.9. To protect the interests, rights, and assets of the Company or third parties;

4.10. To comply with legal obligations or judicial orders that apply to the Company;

4.11. To collect payments;

4.12. For any other purpose outlined and/or implied in this Privacy Policy or the Website’s Terms of Use.

5. Right to Review, Rectify, and Delete Information

5.1. In accordance with the provisions of the Privacy Protection Law, 1981, the user is entitled, at any time, to contact the Company (either personally or through a duly authorized representative or guardian, if one has been appointed) and request to review the information regarding them that is held in the Company’s database. To review the information, the user is requested to contact the Company via email at: info@livelle.com.

5.2. The user is entitled to request the Company to delete and/or modify and/or correct their personal details in the database, as permitted by law, via email at: info@livelle.com, and the Company will act in accordance with the legal provisions.

6. Disclosing Information to Third Parties

The Company is committed to not disclose this information to others without the prior consent of the user, except in the following cases:

6.1. To comply with legal requirements, including any legislation, law, treaty, ordinance, regulation, order, official directive, administrative instruction, circular and/or guideline from any government or regulatory body;

6.2. To enforce the Terms of Use and/or other agreements and/or other policies;

6.3. In the case of a complaint and/or request related to the use of the Website and/or to address security issues and/or technical problems on the Website;

6.4. Disclosing the information to third parties that provide services related to the operation of the Website or the Company’s services (such as the general management of the website and marketing, hosting services, servers, email operations, security and management of databases, etc.), as well as for activities supporting the provision of the Company’s services (such as lawyers, accountants, business development and other consultants, delivery companies, collection services, and more);

6.5. To the Company’s business partners, including for joint projects between the Company and third parties; in the event of a legal or business dispute between the user and the Company;

6.6. In order to respond to claims by third parties;

6.7. In order to protect the rights or interests of the Company and/or the users of the Website;

6.8. In cases where the use of the Website violates the terms of this Privacy Policy and/or the Terms of Use of the Website and/or contrary to the provisions of any applicable law;

6.9. In the event of transferring to third parties information that does not personally identify users, primarily consisting of browsing habits and statistical data;

6.10. Transfer of information to third parties, such as service providers that offer services related to the operation of the Website, the Company, and its services (e.g., hosting services, servers, email operation, security, and management of databases, etc.), advertising companies, and advertising networks for the purpose of displaying advertisements on the Website;

6.11. In connection with a corporate transaction of the Company, including any case where the Company sells, assigns, or transfers part or all of its business and/or assets to a third party, or if the Company is acquired or merged with a third party, or undergoes bankruptcy, insolvency, or liquidation proceedings;

6.12. The Company may transfer information regarding the user outside of Israel’s jurisdiction and/or the European Union/EEA, for purposes including, but not limited to, cloud storage purposes. The data protection and privacy laws in the jurisdiction to which the personal data is transferred, may not be as comprehensive as those in Israel and the European Union, in such cases, the Company will take steps to ensure a similar level of protection for the user’s personal information. By using the Website, the user consents to such transfer.

7. Links

7.1. This Website may contain links to other websites ("Third-party Websites") that are not operated by the Company and have different privacy policies. It should be emphasized that the Company is not responsible for the privacy policies or the security and information protection systems and procedures applied on these Third-party Websites. Additionally, the Company is not responsible for any information collected by these Third-party Websites and/or third parties that are not subject to this Privacy Policy, and the Company does not bear any responsibility and/or any commitment in relation to the policies (including privacy policies), practices, actions, or omissions of these Third-party Websites and/or such third parties. Therefore, the user should review and examine the terms of use and privacy policies of the Third-party Websites when using or accessing them.

8. Direct Marketing and Advertisements

8.1. If the user has purchased products or services from the Company or joined the Company’s customer club, it is hereby clarified that the Company is authorized to contact the user, from time to time, and send them regular mailings regarding updates, marketing proposals, advertisements, and various promotions related to similar products and services of the Company, through any communication means, including text messages, emails, and other similar channels. The user may, at any time, request to stop receiving such approaches or direct mailings from the Company, or request that their information not be used for direct marketing activities in relation to certain entities or for specific purpose, through contacting the Company via email at hello@livelle.com.

8.2. Additionally, if the user has consented to receiving mailings from the Company, the Company is entitled to contact them, from time to time, and send them regular mailings related to updates, marketing proposals, advertisements, and various promotions related to different products and services of the Company, its business partners, or third parties, through any communication means, including text messages, emails, and other similar channels. The user may, at any time, request to stop receiving such mailings by contacting the Company via email at hello@livelle.com, all in accordance with this Privacy Policy and applicable laws.

9. Cookies

9.1. “Cookies” are files that are stored on the user’s computer hard drive that allow collecting information about the user’s preferences on the internet and their usage habits, such as preferred websites, interests, etc. The Company may use Cookies to adapt its services to users’ preferences and improve the browsing experience.

9.2. The user is aware that some services intended to enhance the user’s experience on the Website may be provided to the Company by third parties, including the display of relevant advertisements, analytics, measurements, and the integration of social media networks into the user experience. These third parties may use Cookies and other files with similar characteristics such as JavaScript, SDKs, and technologies aimed at measuring effectiveness and adapting marketing content. By using the Website, the user consents to this practice and acknowledges that different provisions may apply to these third-party files pursuant to the third party’s privacy policy. 

9.3. The Website incorporates the following third-party tools, managed by the respective third parties according to their terms of use and privacy policies:

9.3.1. Meta Pixel – for data optimization, advertisement tailoring, statistics, and event management on the Website. 

Meta’s privacy policy is available here: https://www.facebook.com/privacy/policy/. 

9.3.2. Google Tag Manager – for data optimization, advertisement tailoring, statistics, and event management on the Website. 

Google’s privacy policy is available here: https://policies.google.com/privacy?hl=en. 

9.3.3. TikTok Pixel – for data optimization, advertisement tailoring, statistics, and event management on the Website. 

TikTok’s privacy policy is available here: https://www.tiktok.com/legal/page/row/privacy-policy/en. 

9.3.4. Shopify SDKs – for operating the Website’s purchase system, advertising, and customer communication. 

Shopify’s privacy policy is available here: https://www.shopify.com/legal/privacy/app-users.

9.4. As mentioned above, if the user does not want the Company to collect information about them through the use of Cookies, the user may adjust the settings in the browser that they use, to delete existing Cookies, prevent the creation of Cookies, or set up an option where they will be notified whenever a Cookie is being created and the user can choose to accept or reject it. The user’s decision to not accept Cookies and/or to disable Cookies may reduce the user’s ability to enjoy all the interactive features and/or services provided on the Website. Disabling or deleting cookies does not delete information already transferred to the Company or third parties via Cookies, nor does it prevent the collection of information through other tools embedded on the Website, such as pixels, SDKs, Web Beacons, and more.

10. Contact

Any user may contact the Company regarding this Privacy Policy via email at: info@livelle.com. 

11. Security Measures

The Company implements information security systems and procedures on the Website and takes commercially reasonable measures to secure the information provided on this page specifically and on the Website in general. Although these systems and procedures reduce the risks of unauthorized access to the Company’s computers, they do not guarantee complete protection of the information provided by the user to the Company through the Website. The Company does not guarantee that the services offered on the Website will be immune to unauthorized access and users should carefully consider the information they transmit to the Website. Therefore, as long as the Company takes reasonable measures, it will not be liable for any damages, of any kind or type, caused directly or indirectly to the user as a result of a breach of its databases and/or this page and/or the Website and/or its computers.

12. Governing Law and Jurisdiction

This Privacy Policy shall be governed exclusively by the laws of the State of Israel and shall be interpreted accordingly. The competent courts in the Tel Aviv-Jaffa district shall have exclusive jurisdiction over any matter arising from this Privacy Policy.

13. Changes to the Privacy Policy

The Company reserves the right to modify, from time to time, the provisions of this Privacy Policy (by modifying, deleting, removing, reducing, adding, including adding new terms) at its sole discretion. In any case, where changes are made to the Privacy Policy, the date of the last update will appear at the bottom of this page, and therefore, the user should review the Privacy Policy before using this page and/or the Website. If the user does not agree with any changes to the Privacy Policy, they must immediately cease using this page and/or the Website. Unless stated otherwise, any change to the Privacy Policy will take effect immediately upon its publication.

This Privacy Policy was last updated on January 15, 2025.